Howard White: The Power of Hello


When he was a child, Howard White’s mother taught him the importance of greeting people. Now an executive at Nike, White believes everyone he meets deserves to have their presence and their humanity acknowledged. For him that begins with “hello.”

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Former University of Maryland point guard Howard White is vice president of Jordan Brand at Nike. He founded Believe to Achieve, Nike’s motivational program for youth, and he wrote a book by the same name. White lives with his family in Lake Oswego, Ore.