THIS I BELIEVE
Socrates said it best, KNOW THYSELF. It keeps you from wandering off into fantasy land. Combine this with, LIKE YOURSELF.
Since you are stuck with you, you might as well. Floundering around after college and graduated school, plus four years in the military in World War II it became obvious only I could put up with me, so I started my own heating and airconditioning business in my town. It had to be profitable to support my growing family and it had to sustain us for the next 30 years, so I had to have the highest business ethics to build and maintain a loyal customer base. I did and when I sold my business, when I retired at 65, my concern was that the new owner, that used my name, would follow my lead. He did and subsequently two owners are still using my name…27 years later. It worked and at 91 it still makes me smile when I see a truck drive by with my name on it.
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